GROWTH OF HORTICULTURAL EXPORT MARKET: THE IMPLICATION OF QUALITY CONTROL PRACTICES AMONG SMALL SCALE FARMERS IN SOUTH RIFT, KENYA

Abstract

The inclusion of rural smallholder farmers in the export of horticultural products has two major implications: increased household income through a promising global market, which is a catalyst for productivity, cumulatively growing Gross Domestic Product (GDP) and foreign exchange. So far, there are an estimated 2500 smallholder farmers who participate in the export of horticulture in Kenya .As a result, the current study sought to establish the nexus between quality control practices by the small holder farmers and the growth of the horticultural export market in Kenya. The study collected quantitative data using a structured questionnaire from a sample of 334 small scale horticultural farmers who were randomly selected. Validity and reliability tests were performed before the main study. Then, descriptive and simple linear regression was used to analyze the data. Quality control practices can be measured through the Pre-production measures, Production and post-production control measures. Findings indicated that there was a statistically significant relationship between quality control practices and the growth of horticultural export markets. It was however observed that, there are weak quality control practices among the farmers which lead to non-conformities of products. This implies that the exports from Kenya become less attractive and make the smallholder farmers less competitive.