RESOURCE MOBILIZATION ON THE GROWTH OF WOMEN OWNED ENTERPRISES IN UASIN GISHU COUNTY

Abstract

Women-owned enterprises play a crucial role in the Kenyan economy, offering significant economic benefits. One of the main benefits of women-owned enterprises is job creation. Despite the many socio-economic benefits of successful women owned enterprises, majority of women who own Micro and Small Enterprises are faced with the challenge of mobilizing resource that is essential to the survival of their enterprises therefore the study sought to assess the effect of resource mobilization on the growth of women owned enterprises in Uasin Gishu County. The study adopted descriptive research design and positivism philosophy. The target population was 1198 enterprise owner. The population was stratified into 6 strati corresponding to the 6 sub-counties. The study used Israel’s 1992 formula to determine the sample size of 300 women owning enterprises from all the 6 sub-counties. Simple random sampling was used to pick the specific respondents from each sub county. Primary data was collected using a self-constructed structured questionnaire and secondary data was collected from the women enterprises’ financial records. A pilot study was conducted on 33 respondents from 11 women owned enterprises in Nakuru County to test reliability of the questionnaire. The study used both descriptive and inferential statistics. Data was presented in form of tables and graphs. The study concluded that resource mobilization through table banking provides women owned enterprises with the capital they need to expand into new markets, increasing their customer base and revenue. The results of the correlation analysis indicated that better resource mobilization enhances growth of women owned enterprises in Uasin Gishu County.