Abstract:
Malaria remains a significant public health challenge, particularly in high-burden settings such
as Uganda. Social and Behaviour Change Communication (SBCC) interventions play a vital role in influencing knowl-
edge, attitudes, and practices related to malaria prevention. However, despite the widespread promotion of mosquito
bed net (MBN) use, there is limited evidence on the comparative effectiveness of different media platforms in encour-
aging their adoption. This study estimated the effect of exposure to malaria messages from different media platforms
on MBN use among women of reproductive age in Uganda using propensity score–matched analysis.
