Abstract:
This study explored the dynamic relationship between audience engagement and the evolution of theatrical genres, focusing on the critical role the audience plays in Kenya Universities Performing Arts Association (KUPAA). The purpose of this study was to explore and analyze the role of the audience in the formation of KUPAA. The study was guided by three objectives: to evaluate how audience feedback and engagement led to the emergence of KUPAA, to evaluate contemporary trends in audience engagement and their implications for genre development, and to examine KUPAA’s strategies in audience engagement for generic diversity. They formed the research questions of this study. The study limited itself to KUPAA and its productions. This study was grounded in qualitative research methodology and guided by the reception theory framework. The research examined how audience feedback and participatory practices had influenced KUPAA's emergence as a significant cultural and academic institution. Literature review for this study was done objectively, and the material was arranged from global to local. The target population of the study was largely the KUPAA officials and audience of the Kenya Universities Performing Arts Association(KUPAA). Data collection methods included interviews with stakeholders, analysis of archival materials, and observation. This study employed document and content analysis to analyze data collected from the field and secondary data sources. By emphasizing the interpretative interplay between audience reception and artistic production, this study demonstrated the critical role of audiences in shaping the trajectory of theatrical expression and genre diversity. The findings provided nuanced insights into how KUPAA’s strategies align with evolving audience expectations, contributing to the broader discourse on the sustainability and adaptability of performing arts in Kenya.
