Effectiveness Of E-Business Strategy On Organizational Performance At Eldoret Water And Sanitation Company, Kenya

Abstract

An e-business technique is fundamental to any association directing business over the Internet. E-Business technique is a piece of the corporate system and marketable strategy. Advancement in many associations is turning into a prerequisite to successfully enhance client benefit, enhancing reaction, access to data and enhanced quality merchandise and enterprises and this has been slacking for the current years in Kenya. In this regard, the purpose of the study was to examine the effectiveness of E- business on organizational performance at Eldoret water and Sanitation Company, Kenya. The study sought to; establish the effectiveness of online advertisement on the organizational performance at Eldoret water and Sanitation Company; determine the effectiveness of online positioning of products on the organizational performance at Eldoret water and Sanitation Company; examine the effectiveness of e-payment on the organizational performance at Eldoret water and Sanitation Company and assess the effectiveness of E-data interchange affects the organizational performance at Eldoret water and Sanitation Company. To achieve the objectives, the study adopted a case study design. The target population was 126 persons comprised of 109 employees from Technical department and 17 employees from Finance department at Eldoret water and Sanitation Company. The data was collected by use of questionnaires. Using Yamane formula, a sample size of 96 persons was obtained. The instruments was tested for reliability and validity to enhance credibility of data. Collected data was analyzed by use of both inferential and descriptive statistics. The study established a standardized regression coefficient for online advertising (1=0.264), online positioning (2=0.393), e-payment (3=0.340) and e-data interchange (4=0.143). Therefore, there was a significant positive effect of online advertising, online positioning, e-payment and e-data interchange on organizational performance. The examination, thus, suggests that the strategy producers, government IT divisions and other intrigued on-screen characters in its field and web security ought to build up a structure that guarantees successful detailing and usage towards web security and economical E-business in Kenya. The examination discoveries will be used by approach creators at national and district government levels and different offices in defining important strategies for economical Millennium Development Goals.