Resource allocation practices, procurement method utilized, procurement approval obtained, and integration practices implemented play an important role in the performance of county governments, Kenya. For Counties to ...

Product branding has emerged as a valuable tool that is gaining attraction owing to its perceived favorable impact on customer brand selection and purchase choices. According to empirical literature, there are many ...

Monopolistic competitive environment responses operate effectively in managing changes. Competitive environment plays a role in improving organizational performance. They are many variations for achieving competitive ...